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Italy Fashions

Italy Fashions

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Italy Fashions

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ITALY FASHION - ITALY FASHIONS - ITALIAN FASHION, Official Site

Italian fashion in dress, the prevailing mode affecting modifications in costume. Styles in Asia have been characterized by freedom from change, and ancient Greek and Roman dress preserved the same flowing lines for centuries. Fashion in dress and interior decoration may be said to have originated in Europe about the 14th cent. New styles were set by monarchs and prominent personages and were spread by travelers, by descriptions in letters, and, in costume , by the exchange of the fashion doll . The first fashion magazine is thought to have originated c.1586 in Frankfurt, Germany; it was widely imitated, gradually superseding fashion dolls. Godey's Lady's Book, established in the United States in 1830, remained popular for decades. In interior decoration the influence of designers, such as Chippendale, Sheraton, and Robert and James Adam, was apparent in the 18th cent., but in costume the only influential designer at that period was Rose Bertin, milliner and dressmaker to Marie Antoinette.

In Paris—the leading arbiter of fashion since the Renaissance—the fading influence of celebrities was coincident with the rise of designer-dressmakers in the mid-19th cent. Paris haute couture has remained preeminent in setting fashions for women's dress. Designers such as Charles Frederick Worth, Lucien Lelong, Elsa Schiaparelli, Cristóbal Balenciaga, Christian Dior, and Yves Saint Laurent have had fashion houses in Paris. In the latter part of the 20th cent. such American designers as Norman Norell, Mainbocher, James Galanos, Bill Blass, and Pauline Trigère competed successfully with Parisian designers. London, in the early 19th cent., became the center for men's fashions under the leadership of Regency dandies such as Beau Brummell . In the mid-1960s, London was again for a time the center of fashion influence. Italy Fashions.

Giorgio Armani 1934-, Italian fashion designer. He designed menswear at Nino Cerruti (1964-70), then worked freelance until 1975 when, in partnership with Sergio Galeotti, he opened his Milan design house. Armani was soon acclaimed for elegant, relaxed clothes, especially for fluidly tailored, understated suits for men and women, made of luxuriant fabrics in muted colors and often featuring softly lined "unconstructed" jackets. This approach was reflected in his wardrobe for Richard Gere in the film American Gigolo (1980). In the 1980s he became the favorite designer of the "power suit" for both sexes. Armani remains an important fashion designer, and has introduced a series of successful lines, including jeans, fabrics, underwear, fragrances, eyeglasses, housewares, sportswear (opening A/X in 1991), watches, cosmetics, and (in 2005) haute couture.

One of the most innovative fashion designers of the 20th century, Gianni Versace (1946-1997) startled the world with his clothes made from metal, plastic, and leather, and delighted ballet and opera lovers with his stunning theatrical costumes. Versace socialized with celebrities, who loved and wore his expensive clothing. The world was shocked when the designer was murdered outside his Florida mansion in 1997.

Gianni Versace was born on December 2, 1946 in the industrial town of Reggio di Calabria, in southern Italy. His parents, Antonio, an appliance salesperson, and Francesca, a dressmaker and clothing store owner, had three children-Santo, Gianni, and Donatella. Gianni Versace spent much time in his mother's shop as a child. He watched her make clothes and admired the chic women who came into the shop. He knew at a young age that he would become a fashion designer. Versace also drew inspiration from the area where he lived. He often wandered among the ancient Greek and Roman ruins, which would later provide him with themes for his clothing. Although he loved clothes, art, and music, Versace studied architectural drafting. At the age of 18, while he was in school, he also worked for his mother as a buyer, going to fashion shows throughout Europe.

Versace started designing clothes when he was 22. A local garment maker hired him to design a collection that was sold in Francesca Versace's store. Fashion models from Rome and Milan came to southern Italy to perform in runway shows. Soon Versace's name was heard in Milan, the center of Italian fashion.

On March 5, 1972, Versace flew north to Milan. Salvatore Chiodini and Ezio Nicosia of the Florentine Flowers clothing mill had asked Versace to hurry there to design a collection that had to be rushed. Versace designed some "instant" summer wear, which was so successful that he earned not only his four million lira wage, but also a Volks-wagen convertible. He then designed Florentine Flowers' fall and winter collections.

During the early 1970s, "Made in Italy" clothing was just beginning to surface. Milan had just become the fashion capital and was the logical place for the emerging ready-to-wear industry. Chiodini and Ezio Nicosia's hiring of Versace marked a turning point in the fashion industry. They realized that clothes could not continue to be anonymous. Increasingly sophisticated buyers demanded a personal touch.

The work for Florentine Flowers was Versace's first independent assignment. Shortly thereafter he designed for De Parisini of Santa Margherita. In 1973, Versace designed women's ready-to-wear clothing for Callaghan, known for its knitwear and Genny, which featured leather and suede. In 1974, Versace created and developed his own line-Complice. Although he wasn't yet working under his own name, Versace already had his own label. Under the Complice name, Versace designed an all-leather collection. He was one of the few designers to feature leather at this time.

In 1976, Santo Versace, Gianni's older brother, left his management consultant's practice in Reggio di Calabria and moved to Milan. Santo had earned a degree in business administration from the University of Messina in 1968. He and his designer brother set out to create the Gianni Versace label. In 1977, Donatella Versace Beck joined the business. Her husband, Paul Beck, also worked for the company, overseeing the menswear line. At the beginning of 1978, the company opened its first Versace shop in Via Spiga, Milan, but it sold only Genny, Callaghan, and Complice lines as Versace's first fall women's collection had not yet been released. Versace's first signature collection was presented in March 1978. His first menswear collection followed in September. The collection was characterized by a stylish nonchalance and the use of pastel colors.

Versace decided to remain independent, becoming one of the few big labels in control of the entire product cycle, from design to retailing. Creative and marketing operations were handled through the company. On the manufacturing side, the company had a controlling interest in its production facility. Control of manufacturing was necessary in order to monitor quality and image. Eighty percent of the styles that reached the runway were produced by Alias. Retailing through boutiques was handled directly for image purposes in Paris, London, New York, Madrid, and Milan or through exclusive franchising and multi-label boutiques. To smooth distribution, buyers viewed the collections and placed their wholesale orders out of the company's Milan showroom. Retail operations were franchised.

That same year, Versace began collaborating with the Teatro alla Scala and designing costumes for the Richard Strauss' ballet "Josephlegende." Versace felt that his involvement with costume design gave his clothing a new attitude. In his ready-to-wear line, many of his clothes reflected those needed for dance, allowing unrestricted movement. In 1983, at the show "E' Design," Versace displayed the synthesis of his technological research. The following year, Versace designed the costumes for Donizetti's opera Don Pasquale and for the ballet Dyonisos choreographed by the Belgian, Maurice Bejart. Bejart created a triptych dance in honor of the launch of the fragrance for men, "Versace l'Homme."

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Offered For Sale: December 5, 2016 

 

Italy Fashions.